Studying Hotel’s Presentation of New Delhi: A Longitudinal Study Based on Subordinate Data of Smith Travel Study

Authors: Prof Chandresh Urji

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Abstract: New Delhi is not only capital of India but also holds its importance as the political and economic centre of the country. It has one of the largest hospitality market in the country. Therefore it becomes one of the prominent city for any domestic and international chain for hotel business. As per India hospitality industry review 2016, in year 2016 New Delhi witnessed continued growth in demand largely driven by growing MICE and corporate demand, in addition to improved spending capacity and the increased presence of low cost air carriers. Henceforth, this paper tends to study and analyze the hotel’s performance of New Delhi market in terms of KPIs, hotel’s constructions and revenue generation. The study is descriptive cum longitudinal and it’s approach is deductive. Study reveals that in this year i.e. till August 2017, we have not seen any significant or major growth in the KPIs. City like Mumbai, Bengaluru and Hyderabad are way ahead in terms of performance of their hotel’s key performance indicators. Recent development of suburbs of Gurgaon and Noida have also taken the lead from the city and adversely affected the hotel business of New Delhi.

Keywords: MICE, KPI, Scale Hotels, Smith Travel Research

Paper Id: 63

Published On: 2018-05-11

Published In: Volume 6, Issue 3, May-June 2018

Cite This: Studying Hotel’s Presentation of New Delhi: A Longitudinal Study Based on Subordinate Data of Smith Travel Study - Prof Chandresh Urji - IJIRMPS Volume 6, Issue 3, May-June 2018.

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