A Comparative Study of Digital Banking in Public and Private Sector Banks

Authors: Natarajan Ramya

DOI: https://doi.org/10.37082/IJIRMPS.2021.v09si05.011

Short DOI: https://doi.org/10/gnddsx

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Abstract: The last two decades within the banking system has seen many developments to face the competition among its competitors. Technology is one field that banking system focuses on for this competition. Nowadays e-banking is that the popular technology employed by banks. E-banking is that the outcome of technological innovations and competition. The customers' satisfaction is additionally vital to face the challenges for the banks to cope up with other banks. Hence this paper focuses on the satisfaction level of consumers towards e-banking services provided by Public and personal Sector banks in. The objectives of this study are to seek out out the factors influencing within the adoption of E-banking provided by public and personal sector banks, identify the extent of satisfaction of customers of public and personal sector banks towards their usage of E-banking. The bank system is facing challenges with stiff competition and advancement of technology. It becomes imperative for service providers to satisfy or exceed the target customers' satisfaction with quality of services expected by them.

Keywords: E-Banking, Customer Satisfaction, Automatic Teller Machine (ATM), Public Sector Banks, Private Sector Banks

Paper Id: 2.30

Published On: 2021-09-10

Published In: Special Issue - Rishi's Online National Conference on "Management Perspectives for Quality Outlook in the Post COVID Era" (September 2021)

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