A Study and Implementation of Smartphone Application for Metal Cutting Manufacturing Process in terms Sign Board Designing Purpose
Authors: Shubham Bhabad, Prof Altaf Taher Shah, Prof Dr Amol B Kasture
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Shop names are the prima facie image of any shop (owner's business identity). What's in a name? That which we call a rose by any other name would smell as sweet. (Shakespeare, 159496). For instance, a shop name 'Crystal' for a lifestyle product store brings forth the chic and luxury meanings for the products sold in the shop. This paper aims to archive different pragmatic and syntactic trends in the display of shop names in city Street.
In Display Typography, Colour and Type are the most distinct features. However, in our case, this conventional meaning of display in type takes four more syntactic devices into account: Framing, Textural simulation, Contrast and Harmony. A total of 40 shop names have been analysed on the basis of following parameters:
a. Year of origin,
b. Typeface use,
c. Colour use,
d. Syntactic devices,
e. Pragmatic devices and
f. Mood of Type
We propose this conceptual framework to explain Display Typography on shop signs of the historically and culturally significant street bazaar of South Mumbai, India. It's a cumulative knowledge bank of trends of Display Type for student designers undertaking display sign design projects in local contexts (street markets in cities specifically).
Keywords: Display Typography, Shop Signs, Semiotic Analysis, Conceptual Framework
Paper Id: 1.1
Published On: 2018-10-18
Published In: Special Issue - SOIT - ADYPU (October 2018)
Cite This: A Study and Implementation of Smartphone Application for Metal Cutting Manufacturing Process in terms Sign Board Designing Purpose - Shubham Bhabad, Prof Altaf Taher Shah, Prof Dr Amol B Kasture - IJIRMPS Special Issue - SOIT - ADYPU (October 2018).