Comparative Study of Impact of COVID-19 on E-commerce Business in India
Authors: Brijesh Vishwakarma, Monali Rajput
Country: India View / Download Full Text PDF File
Abstract: The Important purpose of this research is to understand the impact of coronavirus on the Digital business in India. Coronavirus one among the deadly known viruses taken the lives of the many people of the country. This results into the country’s economic growth falling down. It's almost affect all kinds of business including the e-commerce business on a huge scale. Major retailers have temporarily shuttered their stores. The medium and small-sized retailers are fighting with little to moderate low footfalls. The standardized lockdown rues across India and therefore the growing hesitation among consumers to travel outside and buy essential goods have tilted the state towards e-commerce. People have switched from shops, supermarkets, and shopping malls to online portals for the acquisition of products, starting from basic commodities to branded goods. Further, online digital businesses also are not out of the list. Major retailers have temporarily shuttered their stores. Aside from that, the medium and small-sized retailers are combating with things thanks to low footfalls.
Keywords: E-commerce, M-commerce, Business, Economy, COVID-19, India
Paper Id: 1075
Published On: 2021-07-06
Published In: Volume 9, Issue 4, July-August 2021
Cite This: Comparative Study of Impact of COVID-19 on E-commerce Business in India - Brijesh Vishwakarma, Monali Rajput - IJIRMPS Volume 9, Issue 4, July-August 2021.