Search Engine Optimization: A Digital Marketing Giant and Need of Time

Authors: Dr Ch Bala Raju

Country: India

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Abstract: Digital marketing, social media applications, and a slew of other new technologies and tools have emerged as a result of the new generation of technology and tools. This article intends to shed light on the progress of various digital media marketing approaches, as well as ways to improve the effectiveness of reaching the appropriate people with the right goods. To accomplish so, a thorough review of papers on digital marketing is conducted. To gain a better understanding of how to use digital media, the success of digital marketing for a variety of corporate and non-profit organizations is discussed. Marketing communications, sales enhancement, and building pleasant client relationships are all things that need to be done. The focus of this article is on why digital media marketing is critical in the today's marketing environment. This conceptualization was treated as a framework for contextual issues in Search Engine Optimization (SEO), which may be used to facilitate the design and analysis of SEO promotion strategy investigations. For this work, a critical hermeneutic method was used.

Keywords: Search Engine, SEO, Online Advertisement, Keyword Optimization, SEO Tools

Paper Id: 1267

Published On: 2019-04-28

Published In: Volume 7, Issue 2, March-April 2019

Cite This: Search Engine Optimization: A Digital Marketing Giant and Need of Time - Dr Ch Bala Raju - IJIRMPS Volume 7, Issue 2, March-April 2019.

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