Integrating E-Commerce in Agricultural Sector for Promotion of Organic Farming

Authors: Mayuresh Kailas Sambhudas, Prof Altaf Taher Shah, Prof Shabnam Sharma

Full-text Research PDF File:   View   |   Download

Abstract: India is an agriculture based developing country. Information broadcasting to the knowledge intensive agriculture sector is upgraded by mobile-enabled information services and rapid growth of mobile telephony. It bridges the gap between the availability of agricultural input and delivery of agricultural outputs and agriculture infrastructure. e-commerce refers to the use of the Internet to market, buy and sell goods and services, exchange information, and create and maintain web-based relationships between contributor entities. Based on its demonstrated impact in industrial retail markets, e-commerce is believed to have the potential to increase profitability in agricultural markets by increasing sales and decreasing search and transactions costs. The creation of electronic markets that are expected to be more transparent and competitive than physical markets may attract more consumers by increasing demand and improving the firm's strategic position with customers seeking specific position products or having geographical restrictions. However, due to the relatively new state of e-commerce in agriculture, its impact has not been widely measured and documented. Adoption of e-commerce practices among the Indian Farmers. According to analysis of the supply chain process of agricultural products, the IT application requirements of the market entities participating in the agreement-based circulation of fruits and vegetables have been discussed. The strategy of supply chain management basing on e-commerce service platform for fruits and vegetables has been proposed in this paper. The architecture and function composing of the service platform have been designed. With the e-commerce service platform, the supply chain management for circulation of agricultural products of vegetables and fruits can be implemented.

Keywords: Promote Organic Farming, Agricultural Promotion, organic fruits and vegetables delivery app

Paper Id: 1.14

Published On: 2018-10-18

Published In: Special Issue - SOIT - ADYPU (October 2018)

Cite This: Integrating E-Commerce in Agricultural Sector for Promotion of Organic Farming - Mayuresh Kailas Sambhudas, Prof Altaf Taher Shah, Prof Shabnam Sharma - IJIRMPS Special Issue - SOIT - ADYPU (October 2018).

Share this