From Fair To Glow- Reimagining Beauty

Authors: Prof. M. Guruprasad, Heena Harlalka, Aayushi Goenka

DOI: https://doi.org/10.37082/IJIRMPS.2022.v10i04.005

Short DOI: https://doi.org/gqmp4t

Country: India

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Abstract: The research paper is based on how the name change of Fair & Lovely to Glow & Lovely impacted the lives of people and their awareness of the same, and why and what was the need for the name change.

Keywords: Glow & Lovely, Fair & Lovely, Marketing, Re-branding, Fairness Cream, Conmetics

Paper Id: 1576

Published On: 2022-08-06

Published In: Volume 10, Issue 4, July-August 2022

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