A Study and Implementation of Grocery Shoppe in Digitalized Mode: Online Grocery Shoppe

Authors: Pranay Chachere, Prof Altaf Taher Shah, Prof Dr Amol B Kasture

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Abstract: Online grocery business is at emerging stage in India. Online retailers need to analyse different factors that affect consumers purchase intentions towards online grocery shopping. It is also observed that buying behaviour of consumers for online grocery shopping is totally different than buying from physical markets. Online grocery model fulfills consumers' need and help them to save their time and effort. The purpose of this paper is to throw a light on different types of e-commerce models. The paper also tries to understand the demographic profile of the customers who groceries through online mode, reason to purchase groceries online and satisfaction level of customers buying groceries online.

Keywords: online shopping, e-commerce app, grocery shopping app

Paper Id: 1.16

Published On: 2018-10-18

Published In: Special Issue - School of Information Technology, Ajeenkya DY Patil University (October 2018)

Cite This: A Study and Implementation of Grocery Shoppe in Digitalized Mode: Online Grocery Shoppe - Pranay Chachere, Prof Altaf Taher Shah, Prof Dr Amol B Kasture - IJIRMPS Special Issue - School of Information Technology, Ajeenkya DY Patil University (October 2018).

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