Green Marketing and its Impact on Customers Satisfaction in India

Authors: Mukesh Singh Chandel

DOI: https://doi.org/10.5281/zenodo.7178643

Short DOI: https://doi.org/gqzf3d

Country: india

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Abstract: Green marketing is a concept which is concerned with protection of environment, bio-diversity and for sustainable development. Traditional marketing brings lots of problem for environment. It destroys the bio-diversity and depletes the Ozone layer. Gas which is using in air-conditions and refrigerators are the main source which depletes the Ozone layer. The manufacturing process is also harmful for the planet. Packaging material creates huge pollution for the environment. To avoid these problems companies are focusing towards green marketing. Although it is an expensive deal for the companies in initial stage but in long run companies earn good profit. It also provides competitive advantage. Now-a- days customers are more environments conscious and they started to use eco-friendly products.

Keywords: Sustainable Development, Bio-diversity, Recycle, Logistics, Prospective Customers

Paper Id: 1606

Published On: 2022-07-25

Published In: Volume 10, Issue 4, July-August 2022

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