International Journal of Innovative Research in Engineering & Multidisciplinary Physical Sciences
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Consumer perception towards the brand with reference to Kajaria Ceramics ltd. In Bangalore

Authors: Gururaj. P. Chapparbandi

Country: India

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Abstract: This paper deals with the consumer perception towards premium band in tiles industry. It deals with perception of consumers towards ceramics or tiles which they use at construction. Is covers many aspects like how when, why consumers prefer premium tiles. It deals with comparison of different ceramic brands with Kajaria Ceramics in terms of quality, price, durability, availability and look. Which are very important parameters with which researcher can analyze the consumer like and dislike, demands and requirements. By which researcher can sagest best quality variable, which improve consumer satisfaction and demand.

Keywords: brand identity, brand image, brand position


Paper Id: 1621

Published On: 2016-11-15

Published In: Volume 4, Issue 6, November-December 2016

Cite This: Consumer perception towards the brand with reference to Kajaria Ceramics ltd. In Bangalore - Gururaj. P. Chapparbandi - IJIRMPS Volume 4, Issue 6, November-December 2016.

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