Comparative Analysis of Traditional Marketing vs. Digital Marketing Strategies

Authors: Dr. Nishant Dubey

Country: India

Full-text Research PDF File:   View   |   Download

Abstract: This paper presents a comparative analysis of traditional marketing and digital marketing strategies, examining their respective strengths, weaknesses, and applicability in today's dynamic business environment. Traditional marketing methods, including print, broadcast, direct mail, and outdoor advertising, offer broad reach and credibility but are often costly and lack precise measurability. In contrast, digital marketing leverages internet-based channels such as social media, SEO, PPC, and email marketing, providing cost-effective, targeted, and measurable campaigns. While digital marketing excels in precision and engagement, it faces challenges like high competition and the need for technical expertise. This study also explores the potential of integrated marketing communications (IMC) strategies that combine both traditional and digital approaches to maximize impact. The analysis underscores the importance of adapting marketing strategies to evolving consumer behaviors and technological advancements, recommending a hybrid approach for optimal results in diverse business contexts.

Keywords: Traditional marketing, digital marketing, integrated marketing communications (IMC), consumer behavior, technological advancements

Paper Id: 1806

Published On: 2022-03-04

Published In: Volume 10, Issue 2, March-April 2022

Cite This: Comparative Analysis of Traditional Marketing vs. Digital Marketing Strategies - Dr. Nishant Dubey - IJIRMPS Volume 10, Issue 2, March-April 2022.

Share this