Effectiveness of Donor Recruitment Campaigns in Increasing Blood Donation Rates: A Statistical Analysis of Recruitment Strategies

Authors: Shaqra N. Al Yami, Fatemah A. Alanazi, Ghada M. Alabdulrahman, Eman H. Alamri

DOI: https://doi.org/10.5281/zenodo.13846142

Short DOI: https://doi.org/g5vtwc

Country: Saudi Arabia

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Abstract: Background: Maintaining adequate blood donation rates is critical for healthcare systems. Various recruitment strategies, including social media campaigns, community outreach, email reminders, and targeted digital advertising, have been employed to boost donations. However, the comparative effectiveness of these strategies remains unclear.

Objective: This study evaluates the effectiveness of different recruitment campaigns in increasing blood donation rates and examines their impact on first-time and repeat donors.

Methods: A retrospective analysis was conducted on data from 2,500 donors at a tertiary hospital. Recruitment strategies were compared based on total donations, cost-effectiveness, and donor type (first-time vs. repeat). Statistical analysis, including one-way ANOVA, was used to determine the significance of differences between strategies.

Results: Targeted digital advertising increased donations by 20%, followed by social media campaigns (15%). Community outreach and email reminders led to increases of 10% and 7%, respectively. Digital strategies were most effective at recruiting first-time donors, while traditional methods reactivated repeat donors.

Conclusion: Digital strategies, particularly targeted ads and social media campaigns, are highly effective in boosting donations and recruiting new donors. Traditional methods remain valuable for donor retention.

Keywords: Blood donation, Recruitment strategies, Social media, Targeted advertising, First-time donors, Donor retention

Paper Id: 231258

Published On: 2020-04-02

Published In: Volume 8, Issue 2, March-April 2020

Cite This: Effectiveness of Donor Recruitment Campaigns in Increasing Blood Donation Rates: A Statistical Analysis of Recruitment Strategies - Shaqra N. Al Yami, Fatemah A. Alanazi, Ghada M. Alabdulrahman, Eman H. Alamri - IJIRMPS Volume 8, Issue 2, March-April 2020. DOI 10.5281/zenodo.13846142

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