Building High Volume Digital Purchase Experiences across Global Markets

Authors: Anand Ganesh

DOI: https://doi.org/10.5281/zenodo.14565815

Short DOI: https://doi.org/g8w6z8

Country: USA

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Abstract: Free-to-play online games are increasingly becoming one of the most profitable video game business models, and with the market value of in-game purchases projected to exceed 74.4 billion dollars in 2025 [1], it is more important now than ever to build a highly reliable, secure, and seamless purchase experience for consumers that maximizes the chances of a purchase being successful.

Keywords: Gaming, in-game purchases, purchase funnel, high-revenue systems

Paper Id: 231922

Published On: 2024-12-28

Published In: Volume 12, Issue 6, November-December 2024

Cite This: Building High Volume Digital Purchase Experiences across Global Markets - Anand Ganesh - IJIRMPS Volume 12, Issue 6, November-December 2024. DOI 10.5281/zenodo.14565815

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