Assessing the Impact of Mobile Banking Adoption on Branch Traffic & Operational Costs Using Time Series Analysis & Predictive Modeling

Authors: Preetham Reddy Kaukuntla

DOI: https://doi.org/10.5281/zenodo.14785663

Short DOI: https://doi.org/g83swd

Country: USA

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Abstract: Mobile banking is starting to play a strategic role in the new directions for growth in banking as a delivery channel in the horizontal integration of the financial services for customers with focused convenient options while reversing a nightmare for old formula of branch banking system. The usage of adopting mobile banking will be tested for its impacts for branch traffic and operational costs in this paper using time series analysis and prediction. This study effectively combines transactional data with customer usage behavior and helps to provide strategy suggestions of branch usage decrease efficiently. The study establishes that a dual banking system that incorporates the digital experience with customer relationship and trust is ideal. [1]

Keywords: Mobile banking, branch traffic, operational cost, time-series analysis, predictive modeling, banking innovation.

Paper Id: 232084

Published On: 2019-06-04

Published In: Volume 7, Issue 3, May-June 2019

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