The Critical Role of Growth Science in Subscription Businesses

Authors: Shikha Agarwal

DOI: https://doi.org/10.37082/IJIRMPS.v13.i4.232654

Short DOI: https://doi.org/g9t99v

Country: United States

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Abstract: Growth Science is an indispensable discipline in subscription businesses, enabling teams to prioritize, optimize, and execute marketing and product strategies with precision. This paper defines Growth Science as a structured, data-driven approach to driving sustainable growth, distinct from the broader discipline of growth marketing. Grounded in four core pillars - OKR setting and reporting, user insights, channel and funnel insights, and experimentation and campaign enablement - Growth Science applies scientific rigor to the art of business growth. Through integration within cross-functional teams, robust measurement infrastructure, and a culture of high-tempo experimentation, Growth Science enhances ROI, accelerates user acquisition, and improves retention. This paper offers a framework for establishing a Growth Science function, outlines practical applications, and highlights examples from leading subscription businesses.

Keywords: Growth Science, Subscription Businesses, OKRs, User Insights, Funnel Analytics, Experimentation, Predictive Modeling, Marketing Efficiency

Paper Id: 232654

Published On: 2025-07-25

Published In: Volume 13, Issue 4, July-August 2025

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