Winning Attention: How Gaming Competes for Consumer Attention in the Era of Smartphones and Short-Form Media

Authors: Anand Ganesh

DOI: https://doi.org/10.37082/IJIRMPS.v13.i6.232883

Short DOI: https://doi.org/hbkqnk

Country: United States

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Abstract: Attention is an increasingly scarce resource in the digital era, with consumers bombarded by mul- tiple entertainment sources including short-form content, mobile apps, and traditional media. The gaming industry faces unique challenges in competing for consumer engage- ment in this crowded attention economy. This paper ex- plores how gaming companies adopt consumer-focused and business-focused strategies to capture and retain attention. Key tactics include reducing entry barriers through mo- bile and accessible gameplay, free-to-play and progressive monetization models, and cloud gaming to broaden access to AAA titles. The study situates these strategies within the broader theoretical framework of attention economics, habit formation, and platform dynamics. Results indicate that gaming’s multifaceted approach—spanning UX, so- cial engagement, and technological innovation—effectively positions it to remain competitive against high-frequency, short-duration media formats. Implications for future gaming design, marketing, and regulatory concerns are also discussed.

Keywords: attention economy, gaming industry, cloud gaming, free-to-play, short-form media, user engagement, monetization.

Paper Id: 232883

Published On: 2025-12-19

Published In: Volume 13, Issue 6, November-December 2025

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