Financial Calculators as Customer Engagement Tools: UX And Technical Optimization

Authors: Shreyansh Sharma

DOI: https://doi.org/10.37082/IJIRMPS.v14.i1.232978

Short DOI: https://doi.org/hbttx5

Country: United States

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Abstract: The high pace of digitisation of financial services has led to the high dependency on self-service online applications that help customers to independently compare financial products. Financial calculators like loan, investment, and retirement planners are also among these tools that have become among the most essential customer interaction mechanisms. The study adopts conceptual and analytical methodology to generalise and synthesise the available literature and assesses viable implementations in both banking and fintech settings. Results also suggest that the engagement outcomes are not linear and depend on performance threshold especially toward system responsiveness and error management.

Keywords: Financial calculators, customer engagement, user experience, technical optimisation, fintech, digital financial services.

Paper Id: 232978

Published On: 2026-02-13

Published In: Volume 14, Issue 1, January-February 2026

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