Impact of Reliance Jio on Telecom Industry of India

Authors: Mrs. Reetu Singh, Miss Arnima Srivastava

DOI: https://doi.org/10.17605/OSF.IO/9B2DQ

Short DOI: https://doi.org/ggngsg

Country: India

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Abstract: Telecom industry is under severe competition where number of players is using different marketing strategies to lure and retain the customers [1].
Telecommunication industry is one of the most rising industries which has shown a speedy growth in last decade. In the present scenario India is the world’s second largest telecommunication market. After the emergence of Reliance Jio there has been a revolt in telecom industry. In this papes . I will analyze the impact of Reliance Jio on telecom industry . My study is based on secondary data and the sources of data are journals, paper, blogs articles, reports etc. the study covered analyzes the major strengths, weakness, opportunities, and threats to Reliance Jio in Indian telecom industry.

Keywords: Telecom Industry, Telecommunication, Reliance Jio, analyze

Paper Id: 369

Published On: 2017-11-08

Published In: Volume 5, Issue 6, November-December 2017

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